Coming to America: European Pre-Season in the United States

The Prince of Zamunda may not be coming, but the British are, and they’re not the only ones. European teams coming to US shores isn’t a new occurrence. Before Guinness ...

The Rise of Men in Blazers: A Case Study in Authentic Positioning

Once limited to a faithful collective of podcast fans in the United States, Michael Davies and Roger Bennett—better known as “Men in Blazers”—rose to mainstream status overnight thanks to ESPN, ...

In Soccer, as in Business, Innovation is Key

Soccer, and sport in general, is a metaphor, a microcosm, for life and the experiences we gather from our challenges, triumphs, and defeats.  This is also true with business, and ...

Spotlight

10 Things You Need To Know About The Soccer Industry This Morning

  Here’s what’s going on in the soccer industry this morning… FIFA ...

Inter Milan Train at Catholic University

  Yesterday, Business of Soccer had the privilege and pleasure to attend ...

MLS Average Attendance Remains Constant at 18,695

MLS week 19 average attendance is 18,695. The regular season average has ...

Latest News

Global Business of Soccer Recap

  In this installment of the Global Business of Soccer Recap, World Cup viewership reaches new heights, car manufacturers face off in Manchester, Nike and Adidas both face their own unique business challenges, along with everything Business of Soccer from the past week.   NASL Commissioner Talks League Future Post World Cup – (Business of […]

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Bill Peterson, Commissioner of the North American Soccer League (NASL). Photo courtesy of NASL.

NASL Commissioner Talks League Future Post World Cup

Several Major League Soccer (MLS) players had a significant impact at the 2014 FIFA World Cup, including Clint Dempsey, Matt Besler, Michael Bradley, Kyle Beckerman, and Deadre Yedlin.  America’s top-flight soccer league, now in its nineteenth season, is looking to build off of the momentum felt in the United States surrounding the World Cup.  Rest […]

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Business of Soccer Brand Bracket: Finished and Complete

  Many describe this World Cup as the best they’ve ever seen.  Having seen four prior and really only been actively watching and experiencing three of those four, I find myself inclined to agree that personally, this World Cup has been the most entertaining tournament that I’ve ever watched.  The story lines, the drama, and […]

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FIFA Meets its MATCH in Brazil World Cup Ticket Sales

A FIFA ticket-scalping ring that may have operated at as many as four World Cups has been uncovered, resulting in twelve arrests. The most notable suspect in the case is Ray Whelan, Director of FIFA-contracted MATCH Services, and former agent of legendary English midfielder Bobby Charlton. It is estimated that the scalping ring made as […]

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Photo courtesy of Manchester United.

Manchester United, Adidas Suit Up Together in Record Deal

On Monday Manchester United released a statement on its Investor Relations site stating that the club had reached an agreement with sporting goods manufacturer Adidas “for a global technical sponsorship and dual branded licensing deal for a minimum guarantee of GBP 750 million, subject to certain adjustments, beginning with the 2015/2016 campaign.”  The deal comes after months […]

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Nike’s Presence in Brazil Threatened by Counterfeit Jersey Sales

The FIFA World Cup is a great opportunity for global brands to make their mark.  More specifically, authentic World Cup jerseys become increasingly sought after by fans around the world.  Companies such as Nike, Adidas, and Puma have paid the official football associations of nations for the rights to design and supply official jerseys for […]

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Global Business of Soccer Recap

  Here are some of the top stories from around the global soccer industries from last week…   MLS Jersey Sponsorship Tells Two Different Stories (Business of Soccer) The rise of Major League Soccer (MLS) in America is well documented.  Since 1996 the league has seen the completion of the nation’s first soccer specific stadiums, crowds […]

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MLS Jersey Sponsorship Tells Two Different Stories

The rise of Major League Soccer (MLS) in America is well documented.  Since 1996 the league has seen the completion of the nation’s first soccer specific stadiums, crowds of over 50,000 for regular season matches, and the meteoric rise of some of its locally grown players.  MLS has also seen some clubs call oversized football […]

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World Cup Brand Bracket: The Semi-Finals

The Brand Bracket is all but wrapped up.  First and foremost let us have a moment of silence for Brazil’s 7-1 battering that they took from Germany.  More importantly the moment of silence is for the fans.  That scoreline was and is by far the most surprising aspect of this World Cup so far. Another […]

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DFB & Die Nationalmannschaft: A Product of Data & German Engineering

  Six hundred seconds, ten players, and three balls are all that’s needed, according to Germany’s Football Association (DFB) manager Oliver Bierhoff, for seven million data points to be created.  Seven million data points in ten minutes makes big data look small and potential data somewhat daunting. Data analytics infiltrates sport and its business practices […]

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4th of July and World Cup Hype Fill Average of 90.57% of MLS Stadiums in Week 17

MLS week 17 average attendance is 18,351. The regular season average has decreased 0.10% to 18,592 from 18,611 last week. Stadiums were 90.57% filled throughout the week, the highest in all of 2014, remaining at 84.25% of capacity for the season. Six matches were sold out this week - Houston Dynamo versus New York Red Bulls […]

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Average Attendance for World Cup Quarters Reaches 63,578

The average attendance for the four Quarterfinal matches of the 2014 World Cup was 63,578, the highest among any stage of the World Cup thus far.  For a more significant evaluation of attendance, stadiums were filled to 99.56% capacity on average for all Quarterfinal matches. There were two sell outs reported in the Quarterfinals – Brazil versus Colombia […]

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World Cup Brand Bracket: Finishing Up the Quarter Finals

  It’ almost here, just two more games and the World Cup Final match will be upon us in all its glory.  For all its glory, there have been some heavy costs, in addition to the enormous list of injured players who were not able to compete at all, there has been a growing list […]

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Global Business of Soccer Recap

  MLS and the FIFA World Cup: A Symbiotic Relationship (Business of Soccer) America’s dramatic exit from the knockout stages yesterday has resurrected the debate that agonizes proponents of US soccer culture with each passing World Cup. Fans and media pundits alike wrestle with a question that is equally monotonous in its prevalence, yet alarmingly […]

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World Cup Not Financial Boost for Every Industry

The financial impact of the 2014 World Cup has been long-debated in the industry, but the general consensus is that the tournament will have a positive net impact on the Brazilian economy. But what about the rest of the world? Delta Airlines Inc. experienced the lowest share price since a week prior to the start […]

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World Cup Brand Bracket: Kicking off the Quarter Finals

  There are few capable of wax poetic levels to truly capture the heartbreak of USA’s loss to Belgium in the Round of 16. For the record, as a DC native I support renaming Reagan National Airport to Tim Howard National Airport.  For better or for worse the time has come to move on, specifically  […]

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MLS and the FIFA World Cup: A Symbiotic Relationship

America’s dramatic exit from the knockout stages yesterday has resurrected the debate that agonizes proponents of US soccer culture with each passing World Cup. Fans and media pundits alike wrestle with a question that is equally monotonous in its prevalence, yet alarmingly complex in its nuances—“is it finally soccer’s time in the United States?” ESPN […]

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Goals, Players & Percentages: World Cup Brand Performance

  One way in which “Brand Power” can be defined is the ability to influence consumer opinions and purchasing decisions based on the connotations,  messages, and images associated with the brand. Regardless of the truth of the definition, that definition is very high brow and esoteric, and in reality brand power for the most part […]

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Ambush Marketers Win Big During FIFA World Cup

Successful marketing and advertising is, among other things, driven by creativity.  The general public has become more aware and savvy of marketing strategies than they were in the early days of mass media advertisements.  This new public awareness has caused companies to adapt and innovate.  For the 2014 FIFA World Cup, some companies such as […]

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