Tottenham and Under Armour Agree To Kit Deal In 2012

by Christopher Savino


It was announced on Tuesday, that Baltimore-based performanceScreen shot 2011-03-08 at 10.12.59 PM apparel manufacturer, Under Armour, will become the official kit supplier of the Tottenham Hotspurs beginning in the 2012-2013 Premier League season.  The football club becomes the first in the Premiership to be outfitted by Under Armour and the second football club in Europe, alongside Hannover 96 in the Bundesliga. The deal between Hannover 96 and Under Armour began in February 2008.

The two sides have agreed to a five-year deal.  Under Armour will produce matchday kits, replica apparel and training apparel for Tottenham through the 2016-17 season.  Financial terms have not yet been disclosed.   


"We are delighted that Under Armour will become our new technical partner from 2012 onwards. They are an extremely ambitious brand with global aspirations, making them ideal partners for Tottenham Hotspur.”
- Daniel Levy, Tottenham Hotspur Chairman


Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the originator of performance apparel – gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout. The technology behind Under Armour's diverse product assortment for men, women and youth is complex, but the program for reaping the benefits is simple: wear HeatGear® when it's hot, ColdGear® when it's cold, and AllSeasonGear® between the extremes.

Under Armour's mission is to provide the world with technically advanced products engineered with our superior fabric construction, exclusive moisture management, and proven innovation. Every Under Armour product is doing something for you; it's making you better.



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Reporting on the business side of the world's game.