NBA And NFL Lockouts Benefit Major League Soccer

By Christopher Savino

 

As one season ends another begins. Fans across North America are treated to year round sports and entertainment through the likes of the National Basketball Association (NBA), National Football League (NFL), National Hockey League (NHL), Major League Baseball (MLB) and Major League Soccer (MLS). 

The late spring and summer months are prime time for Major League Soccer. While still being able to revel in the successes of last year's FIFA World Cup, it is MLS' opportunity to build on the emotion and interest in soccer as other professional sports struggle to come to terms been the league and players union. 

NBA and NFL lockout will allow for MLS additional media coverage.

Besides the media surrounding the lockout activities taking place in the NBA and NFL, there will soon be time slots to fill on various television networks. Though existing broadcasting deals may limit There are three matches today alone that do kick-off until after 10:00pm EST and will not conclude until well after midnight. 

MLS players need to increase community presence.

Face time with fans allows the league and local club to to connect with fans on a personal level. In many markets, teams do this well already, scheduling player appearances and events, however a lockout by other sports leagues would present an opportunity to expand upon already scheduled events as other sports teams fail to host such events.

MLS and clubs must expand upon advertising campaigns.

 Every market is different in terms of demand and popularity but a price cannot be put on the value of keeping both Major League Soccer and the local club at the forefront of the minds of supporters and potential customers. 

Despite the potential for both the NBA and NFL to experience postponed and shortened seasons, Major League Soccer will still compete with college football and later, basketball. It will be even more important for MLS clubs to recognize opportunities in markets which lack high profile collegiate sports teams. 

Reporting on the business side of the world's game.