Crystal Palace and Watford Seek Third Spot for Promotion to Premier League Worth $181 Million

Almen Abdi of Watford is tacks past Kagisho Dikgacoi of Palace during the npower Championship match between Watford and Crystal Palace at Vicarage Road on February 8, 2013 in Watford, England.

Almen Abdi of Watford and Kagisho Dikgacoi of Palace during the npower Championship match between Watford and Crystal Palace at Vicarage Road on February 8, 2013 in Watford, England.

The playoff between Crystal Palace and Watford will earn the winner an estimated $181 million when it is promoted from Football Association’s Championship division, according to analysis performed by Deloitte LLP.

According to Deloitte, clubs promoted to the Premier League, the world’s richest soccer league, can expect an increase in revenue of more than $91 million in 2013-2014. Approximately $83 million of that comes from the Premier League’s $4.58 billion television contract that begins next season.

Clubs will also receive a minimum $90 million over the following four seasons if they are relegated back to the Championship and lower divisions. Over the past decade, 17 of the 30 promoted teams have managed to remain in the Premier League after their first season.

“The continued increase in the value of promotion to the Premier League provides newly promoted clubs the opportunity to make strategic investment on and off the pitch,”

Adam Bull, senior consultant in Deloitte’s Sports Business Group, said in a statement.

“Inevitably, the short-term priority is usually investment in the playing side of the business, but clubs need to also look to the medium and long-term.”

Crystal Palace and Watford will meet at Wembley Stadium in London on Monday, May 27th. The winning club will secure its place as third club to be promoted to the Premier League for the 2013-2014 season. The winner joins Cardiff City and Hull City, clubs that were automatically promoted as the top two finishers in the Championship, securing promotion to the Premier League.

Crystal Palace last played in the Premier League in the 2004-05 season.  Watford was last relegated from the top flight in 2007. Crystal Palace finished fifth this year in the Championship standings. Watford finished five points head of Palace in third place.

MATCH PREVIEW: Click here to view the match previous between Crystal Palace and Watford

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Reporting on the business side of the world's game.