Chelsea Football Club and adidas Extend Partnership; Deal Worth $509 Million Over 10 Years

"It’s blue, what else matters." Photo courtesy of adidas.

“It’s blue, what else matters.” Photo courtesy of adidas.

Chelsea Football Club and adidas announced an extension to their existing global partnership. The deal is the largest in Chelsea’s history and ensures adidas remains the official sponsor and kit supplier through 2023.

The partnership between adidas and Chelsea began in 2006. The club has since won several leagues and tournaments both domestically and throughout Europe including the UEFA Champions League, the Premier League, four FA Cups, the League Cup and the UEFA Europa League.

Ron Gourlay, Chelsea Football Club’s Chief Executive, commented,

We are delighted to extend our partnership until 2023 after a highly successful first seven seasons. Both organizations share the same ethos and ambition and the new deal reaffirms adidas’ belief in the club’s status in world football.

Herbert Hainer, Chief Executive Officer of adidas AG, added

Both adidas and Chelsea FC have a long and proud heritage in football and we are delighted to continue our working relationship with one of Europe’s elite football clubs. We look forward to many more years of success, working closely with the club on product, marketing and grassroots initiatives in the UK and around the globe.

During 2013, adidas worked with the Chelsea to launch the iconic “It’s blue, what else matters” campaign. It was the most successful club home jersey release ever. Designed to preview the new kit for the 2013-14 season in an unexpected way, the campaign featured several players dipped head to toe in blue paint.

According to the Daily Mail, the extension between Chelsea and adidas is worth $509 million over ten years. The nearly is $50.9 million per season is an increase over the previous deal reached in 2010 worth $247 million for eight years, or $30.9 million per season. The initial deal between adidas and Chelsea in 2006 was valued at an estimated $18.5 million per season.

 

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Reporting on the business side of the world's game.