September US-Mexico Match Tickets to be Sold by Lottery

Photo courtesy of ussoccer.com

Photo courtesy of ussoccer.com

With the CONCACAF Gold Cup quickly approaching and qualifying for the 2014 World Cup at the midway point, US Soccer is changing their ticket sales approach.  On July 5th, U.S. Soccer Federation (USSF) announced it will sell tickets to the September 10th match in Columbus, Ohio against Mexico using a lottery system.

United States home qualifying matches against Mexico have been traditionally played at Crew Stadium in Columbus, the site of the historic “dos a cero” U.S. qualifying win against Mexico in February 2001.  The history between the U.S. and Mexico has made these tickets increase in high demand.  In response to this, USSF stated ticket requests will open on Friday, July 19th and close on Monday, July 22nd.  Individuals may purchase up to four tickets for the match.  Once the ticket window closes Monday at midnight, a computer will randomly select which ticket requests will be sold for 20,000 seat stadium.

U.S. Soccer Supporters Club members will have an opportunity purchase up to four tickets before the sales window opens on July 19th.  Visa has also announced that their cardholders will be eligible to put in their ticker requests one day earlier on Thursday, July 18th beginning at 10 a.m, as Visa is an official sponsor of U.S. Soccer.

U.S. Soccer President Sunil Gulati stated,

We’ve seen in the past few cycles that the USA-Mexico match in the Final Round of World Cup Qualifying is by far the most desired ticket, and we wanted to provide as many fans as possible a fair opportunity to secure tickets at face value.

 

What do you think of the United States Soccer Federation’s decision to use a lottery system for ticket sales? Let us know in the comments section below or on Facebook and Twitter.

Reporting on the business side of the world's game.