In the 21st century, fans have voted for MLS all-stars through various methods including online ballots, Twitter, and text messaging. MLS has taken this year’s all-star voting to new heights, becoming the first league ever to have fans vote for an all-star selection through a video game.
EA Sports and MLS teamed up to use video game FIFA Soccer 13 to select the final player voted in by fans. Montreal Impact forward Marco Di Vaio was selected to the 2013 MLS All-Star team when fans scored 74,000 goals with Di Vaoi in online play from July 3rd through July 10th. The results of the “In Game” Challenge which selected Di Vaio were released on MLSsoccer.com. on Thursday July 11th. Robbie Keane finished second in voting when fans scored 70,000 goals in online play with Irish international and LA Galaxy forward.
Jamie McKinlay, Vice President of Marketing of EA SPORTS stated in a press release,
The AT&T MLS All-Star ‘In the Game’ Challenge exemplifies how we’re deepening the connection between the game of FIFA and the real world of soccer. With this new and innovative All Star voting method, our fans can play our game, and for the first time ever, have an impact on a real-world match.