FIFA and Adidas announced an extension to their partnership agreement. Adidas will remain the official partner, supplier and licensee of the FIFA World Cup and all FIFA events through 2030. The announcement was made during an event in Moscow by Thierry Weil, FIFA Marketing Director and Herbert Hainer, Adidas Group CEO.
FIFA and Adidas have been partners since 1970.
The agreement offers Adidas licensing and marketing rights related to the FIFA World Cup. Adidas will continue to supply the Official Match Ball of the FIFA World Cup and provide uniforms for volunteers. Adidas CEO Herbert Hainer commented on the partnership extension,
The partnership between FIFA and adidas is one of the longest partnerships in football history. We are happy and proud that we’ve been able to work with FIFA for so many years. Today, we’ve decided to continue that partnership until 2030, as both parties feel it’s a ‘perfect match’. We can help develop and enhance the standing of football worldwide, and FIFA can help us achieve our objectives. Both parties are working towards the same goal.
Adidas contributes significantly to FIFA’s mission to develop soccer all over the world by supporting programs such as FIFA Goal and the ‘FIFA Football for Hope Adidas Exchange Programme’. Through FIFA Goal, Adidas and FIFA have made more than 150,000 FIFA Goal balls available to federations striving to develop the sport in respective nations since 2008. Both programs are key initiatives within governing body’s social responsibility strategy, which aims to promote the use of soccer as a tool for social development.