Reigning Major League Soccer (MLS) champions Sporting Kansas City have struck a sponsorship deal with US beermaker MillerCoors.
The agreement sees Coors Light become the official domestic beer partner of Sporting KC, and includes naming rights to a terrace area in the southwest corner of the team’s Sporting Park home stadium, which will be known as the Coors Light Cold Zone.
The firm will also deliver a range of promotional activities at games and in the Kansas City area. No financial terms were announced.
“We are pleased to introduce Coors Light as the team’s official domestic beer partner,” said Jamie Guin, Sporting Kansas City’s vice president of corporate partnerships. “With the welcomed addition of Coors Light in-stadium this season, all in attendance have the opportunity to enjoy an industry-leading beverage throughout the state-of-the-art venue. Moreover, the Coors Light Cold Zone provides a destination tailored for fans to eat, drink and enjoy games from one of the most popular locations at Sporting Park.”
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