Global Business of Soccer Recap

 

Welcome back to Business of Soccer’s latest edition of the Global Recap where we review the previous week’s major soccer news and stories from both Business of Soccer and elsewhere.

 

Screen Shot 2014-05-01 at 10.24.09 PMFIFA, Brazil, and Corporate Social Responsibility: World Cup 2014 – (Business of Soccer)
As FIFA and host country Brazil prepare to host the world’s largest sporting event, the FIFA World Cup, this summer, it is estimated that they will play host to record crowds that will be traveling as far as 5,000 kilometers for a single match. All of this traveling and influx of additional people will increase the country’s carbon footprint, rather dramatically.

 

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EPL LogoPremier League Clubs pend over £1.8bn On Wages – (FC Business)

Up 11% from 2011/12, wage expenditure of Premier League clubs for the 2012/13 season continues to rise as the league reports record revenue figures as well.  Proportion of wage to revenue in 2012/13 stayed the same as the previous season while overall clubs posted a net £293 million loss.

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UEFA LogoUEFA Financials Reveal Disparity between Top Spenders and All Other Clubs – (Business of Soccer)
UEFA has recently released their 2012 financial report, providing detail information about the landscape of football in over forty nations.  In its sixth edition, this report provides valuable insight into the financial stability and state of European football.

 

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Copa america centenario

U.S To Host 2016 Copa America – (ESPN)

 

2016 marks the 100th anniversary of South America’s and the world’s oldest international continental soccer competition, Copa America.  The tournament is centennary special event being held between the 2015 and 2019 editions of tournament in Chile and Brazil and represents the first time it will be held outside South America.

 

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Nike Hypercool 3.0Nike Soccer:  A Lesson In Integration and Coordination – (Business of Soccer)

 

Nike recently released another facet of their “Risk Everything” campaign with most fans likely to compare it to Nike’s 2010’s “Write the Future” campaign.  While aesthetically different, both campaigns showcase a truly integrated marketing campaign that’s more than just a youtube video.

 

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Brahma BeerBrazil Kicks Up Taxes on Beer, Soda Ahead of World Cup – (Wall Street Journal)

 

The Brazilian government, effective immediately, has applied tax increases to beer, energy and sports drinks and some juices.  The tax raise, equal to about one cent per item, comes off the back of an October delay and appears to be a bet on increased consumption during the World Cup.

 

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Rapids CiaoColorado Rapids Sign Ciao Telecom to Jersey Sponsorship – (Business of Soccer)

 

This weekends game against LA Galaxy feature something Colorado Rapids fans have never seen before: A Jersey sponsor.  In a deal announced May 1st, the Colorado Rapids have completed their first ever front-of-jersey sponsor with Ciao Telecom.

 

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BOS_BrazilWorld Cup Tickets at $40,000 Each – (Bloomberg)

 

FIFA faces a scalping issue as it has warned certain World Cup ticket holders looking to make a profit on the secondary ticket market.  World Cup tickets are being touted at $40,000 a piece despite FIFA being the only authorized reseller and threatens to void those tickets not resold through FIFA.

 

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Inter Milan LogoInfront Replaces RCS as Inter Milan’s Marketing Partner – (SportsPro Media)

 

Following a tough year for RCS which featured a dismissal of their managing director, Inter has ended the partnership started in 2010.  Infront has secured the marketing partnership until 2017/18 and the firm now represents both major Milanese clubs.

 

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Reporting on the business side of the world's game.