Every four years the world’s greatest sporting event resurfaces for a month-long celebration of culture, skill, and teamwork: the FIFA World Cup. The tournament is the single largest source of expense as well as revenue for the world’s soccer governing body. One of the major source of revenue for FIFA and the tournament itself is via sponsorships, just like an actual soccer club.
In its current sponsorship model FIFA has three tiers of sponsors: FIFA Partners, FIFA World Cup Sponsors, and National Supporters. FIFA Partners work with the organization all year long activating against everything from development of the global FIFA brand to corporate social responsibility. FIFA World Cup Sponsors have rights to promote their brand and the World Cup globally as part of their sponsorship package. National Supporters are companies that are headquartered in the host nation and have rights to promote their brands with the World Cup within the host country.
As the World Cup approaches, Business of Soccer thought it would be helpful to know just who those companies are that fall into these tiers.
adidas – From famous athletes to school kids, adidas wants to help everyone get in the game. The company sells sports shoes, apparel, and equipment sporting its iconic three-stripe logo in 170 countries. The #2 sporting goods manufacturer (behind NIKE) focuses on football, soccer, basketball, running, and training gear and apparel as well as lifestyle goods including SLVR and Y-3 fashion brands. For more information, please click here.
Coca-Cola – Coke is it — it being the #1 nonalcoholic beverage company, as well as one of the world’s most recognizable brands. The Coca-Cola Company is home to 16 billion dollar brands, including four of the top five soft drinks: Coca-Cola, Diet Coke, Fanta, and Sprite. For more information, please click here.
Hyundai-Kia Motors – Hyundai vehicles run the gamut from budget cars to luxury sedans to commercial trucks. South Korea’s leading carmaker, Hyundai Motor produces compact and luxury cars, SUVs, minivans, trucks, buses, and other commercial vehicles. Its cars are sold in 180 countries through some 6,000 dealerships. For more information, please click here.
Emirates – If there’s one thing Emirates Group is familiar with, it’s the skies above Dubai. The group operates through international airline Emirates, which is wholly owned by the government of Dubai. The group also owns air travel services provider dnata, which provides ground handling, air cargo transportation, and tour and travel arrangements throughout the Middle East. For more information, please click here.
Sony – Sony is synonymous with consumer electronics. It’s especially big in TVs and game consoles like the new PlayStation4. Officially named Sony Kabushiki Kaisha, the company designs, develops, makes, and sells a host of electronic equipment, instruments, and devices for consumer, professional, and industrial markets. For more information, please click here.
VISA – Paper or plastic? Visa hopes you choose the latter. Visa operates the world’s largest consumer payment system (far ahead of rivals MasterCard and American Express) and boasts more than 2 billion credit and other payment cards in circulation. For more information, please click here.
FIFA World Cup Sponsors:
Budweiser – Anheuser-Busch (A-B) has brewed up a billion-dollar business with its Buds. The company is best known for brewing Budweiser, one of the world’s largest-selling beers by volume. Other A-B labels include Bud Light, Busch, Michelob, O’Doul’s, and Kirin under license. A-B’s dozen breweries ships beverages to about 600 independent wholesalers nationwide. Besides beer, the company also produces distilled beverages, energy drinks, and non-alcoholic malt beverages. For more information, please click here.
Castrol – Castrol is the world leading manufacturer, distributor and marketer of premium lubricating oils, greases and related services to automotive, industrial, marine, aviation, oil exploration and production customers across the world. For more information, please click here.
Continental Tyre – Continental AG keeps rolling along as one of Europe’s largest manufacturers of tires for cars, trucks, bicycles, and agricultural products. Its Automotive Group is Continental’s largest segment, manufacturing brake and traction control systems, passive safety products, sensors, and chassis and powertrain products. For more information, please click here.
Johnson & Johnson – It’s difficult to get well without Johnson & Johnson (J&J). The diversified health care giant operates in three segments through more than 275 operating companies located in some 60 countries. For more information, please click here.
McDonalds – McDonald’s brand mission is to be our customers’ favorite place and way to eat and drink. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers’ experience. For more information, please click here.
Moy Park – While many vie for pecking order, Moy Park stands at the top. The company is Northern Ireland’s largest food processing company and a major provider of poultry products in the UK. It markets private-label fresh, locally farmed and processed chicken under brand names Moy Park, Kitchen Range Foods, and Albert Van Zoonen. For more information, please click here.
OI – Brazilian telecommunications firm. For more information, please click here.
Yingli Solar – Yingli Solar (NYSE: YGE) is the world’s largest solar panel manufacturer and a global solar energy industry leader. With more than 30 offices in countries around the world, Yingli Solar provides local customer service backed by global production capabilities and experience. For more information, please click here.
ApexBrasil – The (Apex-Brazil) Brazilian Agency for the Promotion of Exports and Investments acts to promote Brazilian products and services abroad and attract foreign investment in strategic sectors of the Brazilian economy. For more information, please click here.
Centauro – Brazilian sporting goods retailer. For more information, please click here.
Garoto – Chocolates Garoto was founded in 1929 and is located in Vila Velha (ES). It is the largest chocolate factory in Latin America and has a line of more than one hundred products, sold throughout Brazil and abroad. For more information, please click here.
Itaú – A bank can realize dreams, invest in great ideas and transform a society.This is the role of Itaú Unibanco we want to occupy more each day in your life and the life of the country. For more information, please click here.
Liberty Seguros – Among the largest insurers in the country [Brazil], Liberty Seguros won the Brazilian market acting with integrity and delivering quality products and respect for the consumer. For more information, please click here.
Wise Up – Wise Up created an English course in 18 months for adults. This idea was so successful that Wise Up changed , forever, the market for language schools. For more information, please click here.
Football for Hope – Football for Hope was created as a unique and global movement programme that uses the power of football to achieve sustainable social development. For more information, please click here
FIFA.com – official media site for FIFA. For more information, please click here.
*Note: company information was obtained from Hoover’s or directly from the company’s website