Global Business of Soccer Recap

 

MLS and the FIFA World Cup: A Symbiotic Relationship (Business of Soccer)

Mexico v United StatesAmerica’s dramatic exit from the knockout stages yesterday has resurrected the debate that agonizes proponents of US soccer culture with each passing World Cup. Fans and media pundits alike wrestle with a question that is equally monotonous in its prevalence, yet alarmingly complex in its nuances—“is it finally soccer’s time in the United States?”

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Goals, Players & Percentages: World Cup Brand Performance (Business of Soccer)

Adidas God LevelOne way in which “Brand Power” can be defined is the ability to influence consumer opinions and purchasing decisions based on the connotations, messages, and images associated with the brand. Regardless of the truth of the definition, that definition is very high brow and esoteric, and in reality brand power for the most part is completely intangible. This intangible aspect of brand power makes CEO’s and investors jump right to sales volumes and revenue levels as indicators of strength and comparative growth. While there are many more indicators and contributors to growth, sales, and revenue, when it comes to the sports industry and sportswear, the best strategy is still to simply win.

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World Cup Brand Bracket: Kicking off the Quarter Finals (Business of Soccer)

Quarter F - 2 Brand BracketThere are few capable of wax poetic levels to truly capture the heartbreak of USA’s loss to Belgium in the Round of 16. For the record, as a DC native I support renaming Reagan National Airport to Tim Howard National Airport. For better or for worse the time has come to move on, specifically at 12:00PM Eastern Time in Bahia’s Capital, Salvador, as Germany kicks off against France.

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Ambush Marketers Win Big During FIFA World Cup (Business of Soccer)

The Game before the gameSuccessful marketing and advertising is, among other things, driven by creativity. The general public has become more aware and savvy of marketing strategies than they were in the early days of mass media advertisements. This new public awareness has caused companies to adapt and innovate. For the 2014 FIFA World Cup, some companies such as Adidas, Sony, and Budweiser have taken a direct approach in advertising. These three corporations (along with five others) have become FIFA’s official partners, paying close to $100 million to be an exclusive sponsor. Official sponsors are legally allowed to use trademarked aspects of the FIFA World Cup on their products, such as the Official Emblem, the FIFA World Cup Trophy, and/or the Official Mascot.

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Round of 16 Averages 57,132 Attendance, Highest in 2014 World Cup (Business of Soccer)

Sao Paulo StadiumThe average attendance for the Round of 16 of the 2014 World Cup was 57,132, the highest among any stage of the World Cup thus far. For a more significant evaluation of attendance, stadiums were filled to 98.83% capacity on average for all Round of 16 matches.

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MLS Week 16 Attendance Averages 18,750; California Clasico Sells out Stanford Stadium (Business of Soccer)

California Clasico 2014MLS week 16 average attendance is 18,750. The regular season average has increased 0.06% to 18,611 from 18,600 last week. Stadiums were 74.35% filled throughout the week, remaining at 83.8% of capacity for the season.

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FIFA Execs Take Note Of American Soccer Interest; Hinting At ’26 U.S. World Cup? (Sports Business Journal)

Jerome-Valcke_8FIFA execs have “flagged up a possible American bid” for the ’26 World Cup after “the ‘staggering’ impact of the tournament” in the U.S., according to Martyn Ziegler of the PA. FIFA Secretary General Jerome Valcke told Brazil newspaper Globo, “What we see in the United States is staggering…”

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U.S. Loss to Belgium Has Second-Most World Cup Soccer TV Viewers (Bloomberg)

ESPNThe 2-1 loss to Belgium that knocked the American team out of the World Cup drew the second-most viewers for a men’s soccer telecast in U.S. history. The broadcast two days ago on Walt Disney Co.’s ESPN averaged 16.5 million viewers, the cable network said in a statement. It trailed only the U.S. team’s 2-2 tie on June 22 with Portugal that averaged 18.2 million viewers on a Sunday. Univision’s Spanish-language coverage attracted an added 5.1 million viewers.

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World Cup Scalping Probe Widens as Alleged FIFA Member Sought (Bloomberg)

FIFABrazilian police expanded an investigation into World Cup ticket scalping to include the possible involvement of a soccer governing body FIFA member. Rio’s civil police suspects a FIFA employee, who wasn’t identified, was providing tickets to scalpers as part of a scheme that has been in place for the past four World Cups, investigator Fabio Barucke said today. The police, who are analyzing about 50,000 recorded phone calls, are asking FIFA for collaboration to identify the suspect, he said.

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Cameroon Soccer Federation Probes World Cup Fix Allegation (Bloomberg)

Germany v Cameroon - International FriendlyCameroon’s soccer federation has started an investigation into claims made by a German news magazine that its players fixed games at the World Cup. Cameroon lost all three of its matches in Brazil and conceded nine goals before being eliminated in the group phase with the worst record of the 32 competing teams.

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Reporting on the business side of the world's game.