Global Business of Soccer Recap


Here are some of the top stories from around the global soccer industries from last week…


MLS jerseys 2014MLS Jersey Sponsorship Tells Two Different Stories (Business of Soccer)

The rise of Major League Soccer (MLS) in America is well documented.  Since 1996 the league has seen the completion of the nation’s first soccer specific stadiums, crowds of over 50,000 for regular season matches, and the meteoric rise of some of its locally grown players.  MLS has also seen some clubs call oversized football arenas home, games where fewer than 4,000 fans turn out to watch, and the collapse of several franchises.  This is simply the Jekyll and Hyde of a league that remains unpredictable. 

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SAP LogoDFB & Die Nationalmannschaft: A Product of Data & German Engineering (Business of Soccer)

Six hundred seconds, ten players, and three balls are all that’s needed, according to Germany’s Football Association (DFB) manager Oliver Bierhoff, for seven million data points to be created.  Seven million data points in ten minutes makes big data look small and potential data somewhat daunting. 

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Delta AirlinesWorld Cup Not Financial Boost for Every Industry (Business of Soccer)

The financial impact of the 2014 World Cup has been long-debated in the industry, but the general consensus is that the tournament will have a positive net impact on the Brazilian economy. But what about the rest of the world? Delta Airlines Inc. experienced the lowest share price since a week prior to the start of the World Cup at $38.24, and it has been on a 3-week slip since the start of the tournament.

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Semi F - 2 Brand BracketWorld Cup Brand Bracket: The Semi-Finals (Business of Soccer)

The Brand Bracket is all but wrapped up.  First and foremost let us have a moment of silence for Brazil’s 7-1 battering that they took from Germany.  More importantly the moment of silence is for the fans.  That scoreline was and is by far the most surprising aspect of this World Cup so far.

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A French fan holds a ticket before the start of the 2014 World Cup round of 16 game against Nigeria at the Brasilia national stadium in BrasiliaBrazil Police Turn to Interpol in World Cup Ticket Probe (Reuters)

Brazilian police have turned to international agency Interpol to help find the chief executive of a Swiss hospitality company implicated by an investigation into the illegal resale of VIP World Cup tickets. Rio police asked their federal counterparts to broadcast a warrant for Ray Whelan of MATCH Services, a company contracted by tournament organizers, across Brazil and over the Interpol system, a federal police official said on Sunday.

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GBSR panini bookThe True Cost of Football Sticker Albums (FC Business)

With the World Cup Final this weekend, thousands of children across Europe are racing to finish their Brazil 2014 sticker books.  But they, and their parents, are unlikely to realise that, because of the relationship between Panini, the only manufacturer permitted to produce FIFA’s official Brazil books, and football governing bodies across Europe, it can cost almost €565 to collect every sticker, according to rival sticker manufacturer, Topps Europe Ltd.

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Luis SuarezSuarez Unveiling at Barcelona Blocked by FIFA Until the End of His Ban (the guardian)

Barcelona will not be allowed to publicly unveil new £75m signing Luis Suárez while he remains banned for biting, Fifa has confirmed. Suárez is due to complete his move from Liverpool in the next few days, and the Catalan club has previously introduced star signings including Neymar and Cesc Fàbregas to packed stadiums.

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The Game before the gameCounter Attacking Ambush Marketing at the World Cup (Soccer Newsday)

Prior to start of the 2014 World Cup, a lot of emphasis was on how this mega event was being exploited by ambush marketers to promote their own brands without being officially associated with the event organizers, i.e., FIFA.

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GBSR SunderlandSunderland’s Stadium of Light Gets New Ad System (Business of Soccer)

Premier League side Sunderland have extended their advertising contract with the Sportfive agency. Having installed their first pitch-level LED system at Sunderland’s Stadium of Light in 2008, as part of the renewal Sportfive has now installed a new state-of-the-art perimeter advertising system that will be used to promote the club’s partners during matches.

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Manchester City 2014 Trophy CelebrationThomson Sport Secures Man City Deal (Soccerex)

Thomson Sport, an arm of global travel provider TUI Travel, has signed a three-year deal with Premier League champions Manchester City. The deal sees Thomson Sport become the club’s official travel provider. The travel company will provide City fans with official match break packages for all matches at their home, the Etihad Stadium, as well as a range of travel packages for European away matches.

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Reporting on the business side of the world's game.