Global Business of Soccer Recap

 

In this installment of the Global Business of Soccer Recap, World Cup viewership reaches new heights, car manufacturers face off in Manchester, Nike and Adidas both face their own unique business challenges, along with everything Business of Soccer from the past week.

 

BOS_NASLNASL Commissioner Talks League Future Post World Cup – (Business of Soccer)

Attendance is up and expansion discussions are in place across the country.  NASL commissioner Bill Peterson sat down with Business of Soccer’s Scott Phillips for a one-on-one, don’t miss what he had to say.

 

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Nissan MCFCNissan Sponsor City Football Group in 5-Year Deal – (WSJ)

Nissan Motor Company has signed a 5-year marketing deal with City Football Group.  The deal goes beyond just Manchester City and will extend to Melbourne City FC in Australia and NYCFC in MLS.

 

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manchester-united-and-chevy-logosManchester United & Adidas Suit Up Together in Record Deal (Business of Soccer)

On Monday July 14th, Manchester United released a statement on its Investor Relations site stating that the club had reached an agreement with sporting goods manufacturer Adidas “for a global technical sponsorship and dual branded licensing deal … beginning with the 2015/2016 campaign.”

 

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Lufthansa PlaneWorld Cup Viewership Sets multiple Records – (AP and Bloomberg)

In both the United States and in the air, World Cup viewership reached record levels.  With US viewership numbers dramatically higher than 2010 and certain airlines offering streaming during flights, this tournament reached audiences in new ways.

 

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Nike BrazilNike’s Presence in Brazil Threatened by Counterfeit Jersey Sales – (Business of Soccer)

National team jersey’s, especially in a World Cup year are certainly hot commodities and with all the money that apparel manufacturers invest, they still face a simple and basic threat to profit margins, counterfeit products.

 

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Emirates Airlines LogoCoffee With Your Trophy? Emirates Scores at World Cup – (Bloomberg)

Already a player on the global football stage with four major European club jersey sponsorship deals, Emirates has a definitive leg up on competition in a few areas, but number one has to be, number of flight attendants in pictures with World Cup winners Germany.

 

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A French fan holds a ticket before the start of the 2014 World Cup round of 16 game against Nigeria at the Brasilia national stadium in BrasiliaFIFA Meets its Match in Brazil World Cup Ticket Sales – (Business of Soccer)

Operation Jules Rimet, an apt name for a World Cup Ticket scalping raid. Although four companies have been implicated and blocked from selling further tickets, FIFA’s tickets rights holders MATCH, also shares in the blame.

 

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BOS_Adidas ForecastSports Direct Says Tensions With Adidas Easing – (Bloomberg)

Having been previously criticized by the German apparel manufacturer for the state of their storefronts, on a conference call for full year earning,s Sports Direct’s CEO has said that “encouraging” talks with “very very high up” executives have been taking place.

 

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Geometric BracketBusiness of Soccer Brand Bracket: Finished and Complete – (Business of Soccer)

It was hard to miss the Adidas logos all over the World Cup Final, but the most important logos of the game were on the players’ jerseys. Both teams wore Adidas and Business of Soccer‘s Brand Bracket looks at how they got there and who they went through, brand-wise.

 

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Soccerex_LogoPre-Contracts in Football – (Soccerex)

Have you ever heard of youth players at big clubs being signed to “Pre Contract” agreements? It’s more than likely you have but understanding what they are isn’t exactly straight forward. Questions arise about how binding they are as well as legality in general.

 

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Reporting on the business side of the world's game.