Allstate Insurance Company recently announced a new sponsorship deal via Soccer United Marketing (SUM) to become the official insurance sponsor of CONCACAF.
Allstate has been in and around the soccer community in North America for more than a decade and are no strangers to the opportunities for its brand within the sport. The deal also includes a 4-year extension with Major League Soccer (MLS) in the form of official home, auto, life and retirement insurance partner, which also includes the Mexican National Team via their annual tour of the U.S.
Vice President of marketing for Allstate, Pam Hollander, said in a press release,
There are many reasons soccer aligns with the Allstate brand – it’s diverse, it’s communal, and we respect and share the passion that soccer fans have for the sport, and for their team.
According to the press release, the deal with CONCACAF allows Allstate access to properties including the CONCACAF Gold Cup, CONCACAF Cup, the CONCACAF Futsal Championship, the CONCACAF Beach Soccer Championship, as well as the men’s and women’s CONCACAF championships and World Cup qualifying events, and the Scotiabank CONCACAF Champions League.
CONCACAF General Secretary Philippe Moggio said,
For years, Allstate has proved itself to be a committed partner in the development and growth of football across the U.S. and throughout the region. As Allstate continues to raise the bar on engaging fans and communities by harnessing the growing influence and passion inherent in the game, we are pleased to expand our connection with them across our championships.
To help support these partnerships Allstate will be launching new marketing and advertising campaigns that will be circulated through TV, social, digital, key on-site location events, and more.