Here’s what’s going on in the soccer industry this morning…
- Manchester United will soon have a team playing in England’s elite Women’s Super League, after the Football Association on Monday awarded it a licence to join the tournament’s second tier.
- Police are investigating a group of soccer fans in eastern Germany who celebrated their club’s victory by marching through town in Ku Klux Klan-style hoods.
- The San Francisco 49ers are buying a minority stake in second-tier English soccer team Leeds United and will be an active partner in the campaign to restore the club’s former glory.
- YouTube has become the premiere global online destination for football, giving fans behind-the-scenes access to their favorite teams and access to must-see matches.
- As Liverpool’s players still lick their wounds following Saturday’s heartbreaking Champions League final loss to Real Madrid, the club’s recruitment team have made an early and significant statement of intent ahead of next season with the surprise signing of AS Monaco midfielder Fabinho.
- England and Manchester City forward Raheem Sterling has defended his decision to have the likeness of a gun tattooed on his leg.
- Suresh Letchmanan, managing director of Borussia Dortmund Asia Pacific, outlines how the German soccer club are looking to establish a foothold in the Asian market, and explains how they are aiming to replicate their fan-first approach across the region.
- Top-tier German soccer side RB Leipzig have announced a sponsorship deal with Pÿur, Germany’s third largest cable operator.
- International broadcaster Eleven Sports has added to its burgeoning haul of premium soccer rights by acquiring live and exclusive rights to the Uefa Champions League and La Liga in Portugal.