Here’s what’s going on in the soccer industry this morning…
- The United States will send more visiting supporters to the 2018 World Cup in Russia than any other nation, despite the failure of the national team to qualify for the tournament.
- Elephants kicked off World Cup fever in Thailand’s ancient capital of Ayutthaya on Tuesday, playing a soccer match to raise awareness against illegal gambling.
- In a FIFA election where money could be key, Morocco tried to heap doubt on North American promises of multi-billion dollar 2026 World Cup profits on Monday.
- The value of World Cup sponsorship has dropped between the 2014 event in Brazil and this year’s in Russia, according to Nielsen Sports’ research.
- Facebook Messenger is introducing several features this week to mark Thursday’s kickoff of 2018 FIFA World Cup Russia.
- As was the case with the 2014 Sochi Olympics, businessmen linked to Russian President Vladimir Putin are cashing in on the upcoming World Cup.
- With less than a week to go until kick-off, LUCI, a global technology and entertainment experience company, has joined the line-up of Asian Regional Supporters for the 2018 FIFA World Cup Russia™.
- Following on from the International Football Association Board’s decision to approve hand-held technologies on the bench, world governing body FIFA is allowing all 32 teams at the tournament to receive real-time support from an analyst throughout the duration of games.